Goodstock by Nolan Ryan has officially opened Round Rock, Texas, as a full-service boutique butcher shop and “destination store” offering two new lines of Goodstock beef, custom cut by an in-house butcher, as well as an array of complementary Texas-sourced artisan products. Goodstock offers the newest product line from Nolan Ryan Brands, including fresh beef, grilling provisions, and home goods.
The Goodstock by Nolan Ryan store is 1,800 square feet, with 900 square feet of upfront boutique retail space, serving only the highest quality beef, through their close relationships with all partners who are involved from pasture to plate. Each partner upholds the importance of animal welfare standards through a partnership with Dr. Temple Grandin, ensuring that the quality of beef is as good as it gets.
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Goodstock cattle are raised and harvested in the USA, aged to perfection, and minimally processed with no artificial additives or ingredients. All beef sold at the store is USDA Certified Tender which means it meets and exceeds normal selection criteria to provide exceptional tenderness. Through these standards, the cattle are respected, and the highest standards are met through every step of the beef production process.
Store hours are Wednesday through Friday, 11:00a.m. to 7:00p.m., Saturday, 8:00a.m. to 6:00p.m. and Sunday, 12:00p.m. to 5:00p.m. Social distance guidelines for the safety of staff and customers are in place.