The Museum of Ice Cream (MOIC) will be opening a new location at The Domain, in Austin, which will become a must-stop attraction for tourists and locals alike. Following sold-out stints that have welcomed over 2 million guests in New York, Los Angeles, San Francisco, and Miami, as well as its first-ever international location in Singapore, the Austin location is set to debut on Saturday, August 21.

The museum will feature 12 reimagined and never-before-seen installations dedicated to ice cream and guests are welcome to enjoy a Shirley Temple soft serve in the 1960s retro diner or ride on a life-size animal cookie in the Carnival Room. Guests will also enjoy a dip and slide into the world-famous Sprinkle Pool where guests will be able to reserve one of the pool-side cabanas for their private events, giving them the opportunity to sip and enjoy the space all day.

Additionally, guests will be able to revel in fun ice-creamified takes on classic works of art while creating their very own masterpiece and enjoy five unique ice cream treats as they are guided through the experience by talented #TeamMOIC performers.

The series of immersive activities encourages guests to explore beyond Instagramable opportunities and engage all five senses, making it an inclusive experience for all. The brand inspires a sense of community and is committed to giving back to those in each city it resides, leaving a lasting impression. MOIC will be partnering with local Austin nonprofits to give opportunities to people in the community to experience the magic of MOIC Austin.


Tickets are now available, in limited quantities through September 30. Reservations can be made at The Day Experience is perfect for all ages and includes 5 treats ($39 admission). The Night at the Museum is an evening experience, recommended for 16+ and includes a spiked treat for 21+ — perfect for a date night, friends night out, or even a bachelorette party ($49 admission)! Those interested in visiting are encouraged to purchase now as tickets will sell out quickly.

Museum of Ice Cream is located at 11506 Century Oaks Terrace #128 at The Domain. 

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