Cinema Center, the renowned film festival hospitality hub, made a triumphant return at this year’s South by Southwest Film & TV Festival with its annual 2-day hospitality pop-up. The event was a star-studded affair, featuring a total of seven red-carpet premiere parties spread across two sensational evenings, drawing in top-tier films, casts, and VIPs from around the globe.

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On night one, Cinema Center set the stage with a trio of premiere parties that left attendees buzzing with excitement. The festival premiere party for “ARCARDIAN” kicked off the festivities, with esteemed cast members Sadie Soverall, Jaeden Martell, Benjamin Brewer, and Maxwell Jenkins in attendance. Later in the evening, the spotlight shifted to the premiere party for “THE UNINVITED,” where cast members Walton Goggins and Eva De Dominici captivated the crowd. Adding to the glamour, American Actor and Filmmaker Mark Duplass graced the event with his presence at the “Duplass Brothers Indie Episodic Showcase” party.

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Guests and VIPs were treated to an array of delights, including curated wine tastings featuring acclaimed producers such as Halter Ranch and Gundlach Bundschu, courtesy of official sponsor Sommsation. The luxurious spirits brands from William Grant & Sons, including a curated cocktail menu by Hendrick’s Gin, and premium beer offerings from Peroni USA added to the indulgent experience.

Conveniently located at a private venue takeover adjacent to the prestigious Paramount Theater, all events on the first night seamlessly merged with the festival’s vibrant atmosphere.

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The excitement continued on the second night as Cinema Center rolled out four more premiere parties, each as captivating as the last. Actress Sydney Sweeney stole the spotlight at the premiere party for “Immaculate,” while Actor Cole Sprouse made a notable appearance at the premiere party for “Doin’ It.” Actress Lily Singh brought her own brand of energy to the “Doin’ It” after-party, igniting the dance floor with her Bollywood moves.

Songwriter Diane Warren was spotted at her premiere party for “Diane Warren: Relentless,” adding a touch of musical magic to the evening. Later in the night, cast members Karan Soni, Jonathan Groff, and Sunita Mani graced the premiere party of “A Nice Indian Boy” with their presence.

Cinema Center’s annual hospitality pop-up at SXSW 2024 was a resounding success, leaving attendees with unforgettable memories and a glimpse into the glamorous world of cinema.