Hopdoddy is throwing its hat into the smashburger ring. Starting today, the Austin-based burger empire is launching the Wagyu Smash, a permanent menu item that feels less like an addition and more like a statement.

Starting August 27, the local burger empire that built its name on gourmet stacks and boozy milkshakes is giving the people what they want: a permanent Wagyu Smash. This isn’t your sad backyard patty that shrinks into a hockey puck before you can even toast the bun. No, this is two Wagyu beef patties smashed thin on a hot griddle, onions sizzling into the meat like they just signed a lease there, and edges crisped up with the kind of caramelization you usually need a Michelin star to brag about.

The new Wagyu Smash is topped with pickled jalapeños and their new secret sauce, which is either a brilliant move or the kind of flex that makes you want to corner the chef and demand answers like you’re in a true crime documentary.

CEO Jeff Chandler admits Hopdoddy isn’t trying to be first in line. “We’re in the business of being best,” he says. Which is exactly the kind of thing a confident burger baron should say before handing you a plate of thin, crispy beef discs dressed like they’re heading to prom.

Of course, Hopdoddy’s menu has always had more range than a Netflix queue. Wagyu Cadillac burgers dripping in truffle aioli, Nashville hot chicken that makes you question your own spice tolerance, parmesan truffle fries so addictive they should probably come with a warning label. And let’s not forget those Brussels sprouts that somehow make vegetables feel like cheat-day material. This is a place where you can sit down with friends, order a round of craft beer, and then pretend you’re eating “light” because you swapped your bun for a bowl.

Since opening in 2010, Hopdoddy has played the long game in the better burger space. They’ve been doing ethically sourced proteins before it was cool to Instagram your conscience, and they’ve been hand-cutting fries in flavors you didn’t know you needed until they showed up at your table.

Now, with the Wagyu Smash, Hopdoddy isn’t just catching up to the smash burger trend; they’re looking to own it. The move feels less like a menu update and more like a final Infinity Stone being snapped into place. The burger gods have spoken, and they apparently have Austin zip codes.

So the next time someone tells you smash burgers peaked years ago, send them to Hopdoddy. Tell them to order the Wagyu Smash. And when the crispy edges hit their tongue, just watch as they quietly realize they’ve been wrong about a lot of things.