With the anticipation building for SXSW 2024, festival-goers eagerly await the unveiling of a new wave of activations set to dazzle the senses and ignite imaginations. From cutting-edge virtual reality experiences to innovative culinary concepts blending technology and taste, this year’s lineup promises to push boundaries and redefine the festival experience. In this guide, we’ll preview 12 of the most anticipated activations at SXSW 2024, offering a sneak peek into the immersive adventures and unforgettable moments awaiting attendees. Whether you’re gearing up to be there in person or simply curious, read on to discover the highlights of this upcoming festival and get ready to be swept away by the magic of SXSW 2024.

Prime Video’s “Fallout” Activation

Step into the immersive post-apocalyptic world of Prime Video’s highly-anticipated Original Series, Fallout, during SXSW 2024 at the legendary Hotel San José in Austin, TX. From March 8th to March 9th, the hotel’s parking lot will be transformed into Filly, a bustling wasteland shanty-town outside the Vaults, mirroring the harsh reality of nuclear fallout. As attendees venture through Filly, they’ll encounter local residents and eerie remnants of society, including wandering lazeabouts and aggressive locals hawking their goods. Dive into scavenger quests, snap photos in post-apocalyptic settings, and even witness town rivalries unfold before your eyes. With activities like lassoing wasteland creatures and testing your aim at the shooting gallery, the experience promises to transport visitors straight into the heart of the Fallout universe.

Paramount+’s The Lodge at SXSW

Embark on an exhilarating journey from the Mountain to Rainey Street as Paramount+ proudly presents The Lodge at SXSW 2024, nestled within the vibrant Clive Bar. Dive headfirst into the captivating world of Paramount+ with a myriad of immersive experiences that will leave fans spellbound. Explore the mystical artifacts straight from the set of HALO, or step onto the iconic bridge of the U.S.S. Discovery ahead of the STAR TREK: DISCOVERY Season 5 premiere. Quench your thirst with themed cocktails at the LAWMEN: BASS REEVES saloon, or indulge in sports-inspired drinks at the Paramount+ Pub. Immerse yourself in the all-new MEAN GIRLS (2024) world or interact with experiences inspired by your favorite titles like SURVIVOR, INK MASTER, and THE CHI. From Friday, March 8 to Monday, March 11, join us for an unforgettable adventure, where every corner unveils a new surprise. Don’t miss your chance to experience Paramount+ like never before at The Lodge, where entertainment knows no bounds.

Hook’em House at SXSW

Embark on a transformative journey with the University of Texas at Austin at South by Southwest (SXSW) 2024, as we present the Hook ’Em House at Antone’s on March 8-9. Grounded in the theme “What Starts Here Changes the World,” the Hook ’Em House serves as the epicenter for UT’s vibrant presence at SXSW. Over two dynamic days, experience a convergence of innovation, thought leadership, and entertainment that reflects the diverse expertise of the university’s community. From enlightening panels featuring renowned speakers to nightly musical performances, the Hook ’Em House offers a spectrum of experiences. Join for insightful discussions spanning health, AI, robotics, and the creator economy, led by luminaries such as Kollective CEO Jeremy Hills and content creator Remi Bader. Dive into the future of sports performance and health wellness, explore the ethical implications of AI-enabled robotics, and delve into the burgeoning creator economy. Celebrate International Women’s Day with an empowering breakfast event and witness the excitement of UT’s Marching Band leading a parade through downtown Austin. Whether you’re a sports enthusiast, tech aficionado, or music lover, the Hook ’Em House has something for everyone. For the full schedule and registration, visit Eventbrite, and join the conversation using #UTatSXSW.

Audible Sound Experience @ SXSW 2024

Prepare to embark on an auditory adventure like no other at the Audible Sound Experience during SXSW! Audible invites you to unleash your imagination and explore the vast world of audio content, filled with captivating stories, diverse perspectives, and unique voices. From 12-5pm, ascend to new heights atop Audible’s Ferris wheel, test your skills at carnival games, win exciting prizes, and uncover your next favorite listen. As the sun sets, the experience takes on a new dimension from 8-10pm with a special performance, immersive experiences, and tantalizing refreshments. Entry is on a first-come, first-served basis, so don’t miss your chance to be part of this unforgettable event. For more information, visit www.audible.com/sxsw and prepare to be transported by the power of sound.

Porsche Full Service at SXSW

Join us as Porsche proudly celebrates excellence and drive at this year’s event. With our commitment to full service, guests will experience the complete range of comprehensive tune-ups, all delivered in the signature Porsche fashion. Step inside to immerse yourself in the rich heritage of the Porsche brand, where you can get up-close and personal with the icons of our past and meet the newest face of our electric future with the North American debut of the All-New Macan Electric. At the Ruby Star Drive-In, dream in full color with us as we embark on five days of Full Service programming. From sparking inspiration and exploring artistry to gaining new perspectives on how passion colors our past, present, and future, this is an experience you won’t want to miss. Come and experience Full Service for yourself.

The First Omen “Confessional Booth”

Step into the chilling world of THE FIRST OMEN, presented by 20th Century Studios at SXSW 2024. Horror enthusiasts are invited to brave an interactive “Confessional Booth” experience, where they will unearth the sinister secret behind the birth of true evil. Only the brave dare to enter this immersive 2-minute encounter, emerging with a creepy polaroid photo as the sole physical evidence of a diabolical conspiracy. Guests will be enveloped in an atmosphere of dread, with the contents of the file folder creatively branded with in-world film elements for a fully immersive experience. Join us from Friday, March 8 to Sunday, March 10 at two locations: Congress Avenue (Space A4) and 2nd Street & Trinity Street (West). Operating hours are from 12:00pm to 8:00pm CT. This spine-chilling experience is open to the public, with priority access granted to SXSW badgeholders. Don’t miss your chance to confront the darkness lurking within THE FIRST OMEN.

Pure Vida Experience

Experience the essence of Costa Rica at SXSW 2024 with a range of exciting events from March 8th to March 9th. From 12pm to 6pm, enjoy Costa Rican coffee, relaxing massages, and leave your mark on our gratitude wall. Show your Pura Vida spirit with quick nail art and more. In the evening from 7pm to 10pm, dance to Latin tunes spun by DJs from Costa Rica, and savor delicious bites while grabbing a printed t-shirt or tote bag as a fun takeaway. No reservations required, first-come, first-serve. On March 9th, join two panel discussions on Costa Rican culture. Register in advance for a meet and greet with Costa Rican professionals. Food and drink available for purchase. Come and enjoy a taste of Pura Vida!

Capital Factory Start-up Crawl

Join Capital Factory as they bring together the brightest minds in tech for five days of enlightening educational sessions, invaluable networking opportunities, and the legendary Startup Crawl—an experience filled with exciting surprises at every turn. Whether you’re a seasoned entrepreneur or a budding innovator, Capital Factory House is where ideas flourish and partnerships thrive. Don’t miss out on this unparalleled opportunity to be a part of the action at SXSW!

The Lacroix House

Indulge in the effervescence of LaCroix House at SXSW! From March 8th to March 10th, dive into a LaCroix-themed haven at 1221 E 6th Street, Austin, TX 78702. Immerse yourself in a world of LaCroix Sparkling Water, where you can snap dazzling photos, savor unique flavors, and snag exclusive merchandise. Join us for a sparkling adventure that celebrates the vibrant essence of LaCroix. Don’t miss out on the fizz, fun, and fabulous freebies awaiting you at LaCroix House.

Tulsa House at SXSW

Join thought leaders from inTulsa, Atlas School, Tulsa Innovation Labs, Venture for America, Fortress Information Security, and University of Tulsa as they discuss tech talent attraction in the Heartland and Tulsa’s leadership in cybersecurity and autonomous systems. Hear about Indigenous representation in film and television in a conversation between Sterlin Harjo and Tulsa FMAC. Stick around to sample and enjoy local coffee, beverages, bites, music, and more to get a taste of Tulsa.

Austraila House @ SXSW

Located in the heart of the action on Rainey Street, AUSTRALIA HOUSE @ SXSW offers an immersive Australian experience. Featuring technology showcases, music performances, speakers, and interactive displays, this activation showcases Australia’s leading experts in film, music, thought, and innovation. The multi-day event includes panel discussions, showcases, and unique food, wine, and tourism experiences. Come and join us at AUSTRALIA HOUSE from March 10th to March 15th, 2024, and say G’day to an unforgettable Australian experience!

About The Author

Hayden Walker
Editor In Chief

Hayden Walker is the Editor in Chief and Director of Operations for Austin Food Magazine

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