Lone Star Brewing Co., the brewer behind Lone Star Beer and Lone Star Texas Light,  today  announced  its  partnership  with  Jess Pryles,  the Hardcore Carnivore, as an official spokesperson and advocate for Texas live fire cooking.

“I could not be more excited for this partnership since Lone Star Beer has always been my beer of choice,” said Jess Pryles, creator of Hardcore Carnivore. “I am proud to be working alongside Lone Star to honor the Texas traditions of live fire cooking.”

“Jess Pryles is a great addition to the Lone Star brand family,” said Lone Star Brewing Co. Brand Manager, Elkin Vasco. “Our goal is to collaborate on authentically Texan recipes and offerings that live fire cooking enthusiasts and Lone Star Beer advocates will truly enjoy. And to celebrate this announcement, we will be giving away 10 signed copies of the Hardcore Carnivore cookbook this holiday season.”

Lone Star Brewing Co. has a long history of supporting local pit-masters, chefs, BBQ cooking teams, and food festivals throughout the state. Whether it be grilling in the backyard, smoking brisket at a barbecue or searing a steak, Lone Star’s salutes those who enjoy live fire cooking.


Lone Star Holiday Beer Brine

By Jess Pryles, Hardcore Carnivore®


(Suitable for a 10-12lb turkey, scale up as needed)

– 64 oz Lone Star Beer

– 192 oz water (1.5 gallons)

– 2.5 cups pickling salt

– 2 cups brown sugar

– 6-8 allspice or juniper berries

– 2 T whole peppercorns

– 3 bay leaves (dried or fresh)

– 3 cloves garlic, peeled

Place water in a pan over medium low heat and add salt and sugar. Whisk/stir until the crystals are dissolved, then allow the mixture to cool. Add remaining ingredients. Submerge turkey and brine for 12-16 hours. Rinse before cooking.

“This brine is perfect for any poultry you may be making during the holiday season. The trick is to use pickling salt, which dissolves easily into the liquid,” said Pryles.  For book contest details visit @lonestarbeer and @hardcorecarnivore on Instagram.