Austin-based, Amplify Snack Brands, the same that brought you SkinnyPop Popcorn, Pirates Booty Puffs, and Paqui Tortilla Chips, has launched Krakatoa Hot Chips, a new line of spicy kettle-cooked potato chips.  These new chips are explosively spicy and made with real peppers sourced from all over the globe.


Named after Mount Krakatoa, an active volcano infamous for its explosivity, Krakatoa Hot Chips’ spice intensity goes far beyond the generic “mild, medium, and hot” measurements of heat. Instead, each flavor’s level of spiciness is measured in quantifiable Scoville Heat Units (SHU), ranging from 5,840 to 38,700 heat units per chip!


For those who enjoy really spicy temps, each flavor’s spice level has been carefully crafted to hit at different moments and range in epic heat.  Each flavor incorporates different chili peppers, from mild jalepeños to the fearsome ghost pepper, which results in distinct heat-intensive experiences across each chip flavor.


Sour King – Zesty lime with serrano pepper

Hot Hot Honey Pot – Spicy honey with scorpion chili

Mustard’s Revenge – Hot dijon mustard with cayenne pepper

Kung Pow! – Thai chili with Szechuan pepper

Black Magic – Creole heat with ghost pepper


Krakatoa Hot Chips are currently available regionally in Texas and surrounding states, including in 100+ Kroger locations and 200+ Walmart locations. Can’t wait to turn up the heat? Use the store locator to find a hot spot near you For more information about Krakatoa Hot Chips, please visit

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