Date: March 7-8, 2025
Time: 11 AM – 6 PM
Location: Hotel San José, 1316 South Congress Avenue, Austin, TX
Prime Video is returning to Austin for SXSW 2025 with an exclusive experience at the iconic Hotel San José! This year’s activation is a tribute to powerful women-led stories, inviting fans to step inside their favorite Amazon Originals for an unforgettable, immersive journey. Whether you’re drawn to heartwarming romances, high-octane action, or a stylish retreat, this activation has something just for you.
Must-Experience Activations
The Pool & The Genre Bar
Relax at a vibrant poolside-inspired lounge, where guests can sip on a personalized cocktail from The Genre Bar while enjoying curated clips from their favorite Prime Video shows.
The Prime Bookstore Café
Discover books that have inspired Amazon Originals, including Jack Reacher and The Terminal List, while enjoying coffee, light bites, and an inviting literary atmosphere.
Cousins Beach Country Club Snack Bar – The Summer I Turned Pretty
Create a custom friendship bracelet inspired by The Summer I Turned Pretty. Choose your “smoothie flavor” (bracelet color) based on your favorite character—Team Jeremiah, Team Conrad, or Team Belly!
G20: The Grand Diamond Hotel Command Center
Join President Sutton (Viola Davis) in a high-stakes political thriller, where guests will step into a Secret Service Command Post and navigate an intense mission with live-action roleplay elements.
The Capri Lounge – Inspired by Another Simple Favor
Sip on a Gin Martini in a luxurious Capri-themed setting inspired by Another Simple Favor, featuring stunning lemon grove decor with a few dark twists hidden within.
Pia’s Photo Studio – Picture This
Get a stunning, professional-quality profile picture at this chic portrait studio, inspired by Picture This.
Étoile’s Stage & Dressing Room
Step into the glamorous world of ballet with a backstage experience, featuring hair styling stations, Theraguns for muscle recovery, and lipstick messages left by the dancers.
McLaren Valet – My Fault: London
Pose in front of a sleek, brand-new orange McLaren Artura, with a London cityscape backdrop, for the ultimate street-racer aesthetic inspired by My Fault: London.
The Tulip Wall – Holland
Pick a tulip and reveal a surprise! Some lucky guests will uncover a special edition Holland SXSW poster or extra drink tickets.
Customize Your Tote Bag
Before leaving, visit the patch station to heat-press your collectible patches onto your tote—ensuring you take a piece of the adventure home with you.
Join the Experience
Prime Video’s SXSW activation is the perfect way to celebrate the stories and characters that have captured your heart. Whether you’re diving into action-packed adventures, swooning over romantic moments, or unwinding in a stylish retreat, there’s an experience waiting for you.
Don’t miss out—mark your calendar for March 7-8 and step into the world of Prime Video at SXSW 2025!
#PrimeVideoSXSW #SXSW2025 #WomenLedStories