Back for its second year, Tennessee House is set to take over Austin’s Electric Shuffle (91 Red River St.) from March 7-9, bringing a powerhouse lineup of innovation, technology, and culture to SXSW 2025. Hosted by Launch Tennessee, this three-day activation celebrates the Volunteer State’s biggest companies, groundbreaking startups, and legendary cultural icons.
What to Expect at Tennessee House
SXSW attendees can experience panel discussions, startup showcases, live entertainment, and immersive activations, all while enjoying free food and drinks from Tennessee’s best.
- Industry Insights – Hear from FedEx, ALSAC/St. Jude, EPB, Oracle, and xAI on cutting-edge advancements in mobility logistics, AI, and quantum computing.
- Startup Showcase – Discover Tennessee-based innovators, including Daily Crunch and Shappi, alongside special spirit tastings from top distilleries like Ole Smoky, Peg Leg Porker Spirits, and Sugarlands Distillery.
- Cultural Celebrations – Participate in unique experiences, from an Elvis Lookalike Contest (celebrating his 90th birthday) to a late-night line dancing class honoring the Grand Ole Opry’s 100th anniversary.
- Unforgettable Experiences – Enjoy a MoonPie flavor preview, Hip Hop Karaoke II, and a friendly UT-Off rivalry between Tennessee Volunteers and Texas Longhorns fans.
Event Highlights by Day
Friday, March 7 – Knox Night
- VIP & Partner Happy Hour: “I’m So Tennessee…”
- First Annual UT-Off
- Name That Raccoon Election
Saturday, March 8 – Nooga in the Morning & Nash at Night
- Momentum in Mobility discussion with Chattanooga Mayor Tim Kelly
- MoonPie Tribute & Flavor Preview
- Quantum Startup Panel & Startup Showcase
- Oracle Sees the Future in Music City
- Hip Hop Karaoke II & Late-Night Line Dancing
Sunday, March 9 – 901 Day
- Soulful Brunch
- FedEx & ALSAC/St. Jude Panel: The Digital Delta
- xAI’s Arrival in Memphis Discussion
- 901 Day Startup Pitch
- GloRilla Glowstick Dance Party
How to Attend
- SXSW badge holders receive priority entry.
- Non-badge holders can register online at TN.House for select events.
- Applications are open for the exclusive VIP & Partner Happy Hour on March 7.
Get ready for three days of tech, culture, and Tennessee pride—see you at Tennessee House SXSW 2025!