SXSW is back, and so is Hook ’Em House! On March 7-8, The University of Texas at Austin is taking over Antone’s (305 E. 5th Street) for two days of cutting-edge talks, live music, and pure Longhorn energy. Get ready for inspiring panels, live podcast recordings, an International Women’s Day breakfast, and plenty of moments worth snapping for the ‘gram.
Hook ’Em House is where UT’s brightest minds and boldest ideas come to shine. Think mind-blowing research, game-changing startups, and industry leaders dropping knowledge. Courtney Young, UT Austin’s Chief Experience Officer, sums it up best:
Talks with Big Ideas
Got a SXSW badge? You’re in luck! Badge-holders get priority access to a killer lineup of panels diving into quantum computing, AI’s energy takeover, and the tech-fueled future of sports. Highlights include:
- Quantum Leaps: Universities and Startups Driving Quantum Innovation – What’s next in quantum tech, and how will it change the world?
- AI & Music Poster Art – Can AI create as well as humans? Armadillo World Headquarters hosts a deep dive into tech’s impact on music and design.
- Energy & AI – The Power Couple – Is AI a power hog or the key to efficiency? Let’s break it down.
- Hook ‘Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement – The Longhorn Network is evolving. Find out how tech is reshaping sports content and fan culture.
Music, Music, and More Music
What’s SXSW without live music? Hook ’Em House is bringing the beats with:
- Mobley (March 7, 8 PM) – Austin’s own alt-pop mastermind.
- Shakey Graves (March 8, 8 PM) – One of the city’s biggest homegrown stars.
- UTalent Records artists Nicholas Challier & Brooke Michelle.
- The legendary Mariachi Paredes de Tejastitlán.
- DJ sets from KUTX 98.9 FM all day long.
Creative Event Vibes
They’re not stopping at panels and concerts. Hook ’Em House is packed with interactive experiences:
- Longhorn Band Parade Kickoff (March 7, 10 AM) – Catch a surprise pop-up performance at the Austin Convention Center.
- International Women’s Day Breakfast (March 8, 9:30 AM) – Featuring Tiffany Chen (Tiff’s Treats co-founder) and other powerhouse women.
- Creator Connect Mixer (March 8, 12:30 PM) – Meet fellow influencers and content creators for an afternoon of inspiration.
- FREE Raising Cane’s Lunch (12:30-3:30 PM daily). Yes, free.
Don’t Miss Out!
Hook ’Em House is free and open to the public, but SXSW badge-holders get first dibs. Want to lock in your spot? Check out the Hook ‘Em House Eventbrite page for details.