Local craft beer darling, Hi Sign Brewing, announced today the grand opening of its new 13,000-square-foot East Austin taproom and production facility located at 730 Shady Lane. To unveil the new space and commemorate the company’s fifth year in business, Hi Sign recently celebrated their grand opening celebration where they debuted three new beers (two summer seasonals and one permanent addition) alongside updated logo and can designs by creative agency FugginHuggin.
Founder and CEO Mark Phillippe credits local support for Hi Sign’s success in the aftermath of a recession that shuttered independent businesses worldwide. “We wouldn’t have survived the last five years without our Austin community,” Phillippe said. “They sustained us over the last two years –– this new place is for them.”
Hi Sign’s current lineup of brews include El Berto the Mexican Lager; Violet the Blueberry Blonde; Shamus the Fiddler Irish Red; Wooderson the West Coast IPA; Hi-C Hazy IPA; and several new releases to include the launch of Eastside Pilsner.
Hi Sign’s new home on Shady Lane has a rich beverage production and packaging history. It originally opened as an RC Cola bottling facility in the 1950s, and later became Shiner’s first beer distribution center in Austin. In the 90s, the building was occupied by Hill Country Brewing & Bottling. 20 years later, the space is returning to its beverage industry roots as it becomes Hi Sign Brewing’s new home. Phillippe selected OPA Design Studio, an award winning architecture firm specializing in breweries and distilleries, to reimagine the space while paying homage to its unique history.
The footprint of the new brewery is more than twice the size of Hi Sign’s previous facility, providing the space needed to ramp up production of the brand’s core beers and allow Hi Sign to reincorporate limited-release offerings.
New Orleans, LA - On October 22, 2024, I recently had an opportunity to attend the grand opening of Caesars New Orleans, marking the completion of a stunning $435 million transformation of the former Harrah’s New Orleans. It was an evening to remember, filled with excitement, luxury, and the vibrant spirit of New Orleans. The festivities began on Canal Street with an exhilarating ceremony led by Caesars Entertainment CEO Tom Reeg, President & COO Anthony Carano, and Caesars New Orleans General Manager Samir Mowad. The atmosphere was electric as they joined Caesar himself and an iconic New Orleans second-line band in a lively procession into the casino. It felt like the entire city had come out to celebrate, with Caesars New Orleans team members and Mayor LaToya Cantrell also joining the event to commemorate this historic occasion. Anthony Carano’s pride in introducing Caesars to New Orleans was palpable. “From local favorite Emeril Lagasse to our long-time partner, Chef Nobu, to the beautiful state-of-the-art Caesars Sportsbook, all-new rooms and gaming floor, and of course, our gorgeous new center bar, Octavia, Caesars New Orleans offers something for everyone. It’s a world-class resort in the heart of the Big Easy, and we can’t wait for our guests to experience it,” he said. The ceremony was a spectacle, kicking off with an iconic Mardi Gras float featuring Caesar and his court, and a dazzling firework show that lit up the New Orleans sky. The second-line band then led us revelers into the resort’s elegant center bar, Octavia, where we indulged in a “Taste of Caesars New Orleans.” Each bite from the six on-property restaurants was a delightful journey, capturing the essence of New Orleans’ rich culinary scene. Throughout the night, elemental entertainers, including the Saints Cheer Krewe, Mardi Gras Indians, Zulu Tramps, and showgirls, created an authentic and unforgettable Big Easy experience. Everywhere I turned, there was something new to marvel at, each performance more mesmerizing than the last. Samir Mowad, SVP and GM of Caesars New Orleans, highlighted the significance of the transformation, stating, “This year marks 25 years since we opened in New Orleans, and the completion of this project is the perfect way to usher in a new era with Caesars. Synonymous with the Caesars name, our new resort is pure elegance, and we’re excited to introduce a luxury brand like this to New Orleans. We are extremely grateful for the support of the community, our team members, and our guests as we come to the finish line of this tremendous transformation.” The hotel itself is impressive,…
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