Ever since the world was introduced to the simple pleasures of baking via numerous cookery shows, it feels like the whole world has gone baking mad! And for good reason, really; nothing is quite so comforting as excessive amounts of sugar.
This baking boom inspired a whole load of aspiring bakers – good, bad, and ugly – to test their skills and create their very own baking blog to showcase their recipes, earn themselves a foodie following and, in some cases, build a baking biz.
So, you’ve completed the first step on the yellow brick road of building a baking biz (or baking business, if you want to be formal about it) and got yourself a blog – well done, you! But what now?
Even if starting a baking blog was initially intended as a casual bit of fun for you to share your love of baking, there’s no reason why you can’t take your runaway success and large audience to help you turn it into a fully functioning business that you’re passionate about!
First things first, it’s time to draw up a business plan (sounds dull, we know, but it’s a vital step-to-success – promise). You can start off casually, deciding on your overall aims and hopes, then you can get into the nitty-gritty. If you have absolutely no idea where to start, there are loads of example formats and templates for you to utilize online – just get your research on and find the one that suits you best.
While you may have a perfectly functioning kitchen at home, chances are that it is geared more around daily food prep and other family-related tasks (like cleaning and washing, sigh). If you really want to step up to the next level – whether you plan on opening a specialized kitchen with all the right tools to start a bakery delivery service or want to open up a little bakery-cum-café, you need to consider your finances and funding.
Yes, you can certainly use your own savings to cover overheads and fund yourself, but why scrimp, save, and struggle when there are places you can get specific business loans for bakeries? You can pay this back on a monthly basis once you start earning, and it will be the boost you need to get started.
Once these two steps are complete, you can start to consider your branding and marketing. It’s important to retain the tone of voice and level of engagement you’ve demonstrated on your blog across all platforms, so you can either use a professional logo-making service to create a unique logo and slogan, or you can utilize the various apps available on your smartphone to create your own (cost-free!).
This can then be applied to the social media accounts you set up (never underestimate the reach and spread of social media – it can be the break or break factor of a business these days). Maybe you want to link your blog posts to your Instagram account? Or perhaps you want to create TikTok videos of you baking your delectable treats and other people enthusiastically gobbling them down? Your first forays into the social media marketing game can be absolutely cost-free at first and, when you have some funding, can then expand into a more complex, paid form of marketing (such as influencers and paid advertisements).
So, whether your full-to-the-brim with confidence for your next step or uncertain of where to start, we hope that these first steps help to get you on your way. Good luck!
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New Orleans, LA - On October 22, 2024, I recently had an opportunity to attend the grand opening of Caesars New Orleans, marking the completion of a stunning $435 million transformation of the former Harrah’s New Orleans. It was an evening to remember, filled with excitement, luxury, and the vibrant spirit of New Orleans. The festivities began on Canal Street with an exhilarating ceremony led by Caesars Entertainment CEO Tom Reeg, President & COO Anthony Carano, and Caesars New Orleans General Manager Samir Mowad. The atmosphere was electric as they joined Caesar himself and an iconic New Orleans second-line band in a lively procession into the casino. It felt like the entire city had come out to celebrate, with Caesars New Orleans team members and Mayor LaToya Cantrell also joining the event to commemorate this historic occasion. Anthony Carano’s pride in introducing Caesars to New Orleans was palpable. “From local favorite Emeril Lagasse to our long-time partner, Chef Nobu, to the beautiful state-of-the-art Caesars Sportsbook, all-new rooms and gaming floor, and of course, our gorgeous new center bar, Octavia, Caesars New Orleans offers something for everyone. It’s a world-class resort in the heart of the Big Easy, and we can’t wait for our guests to experience it,” he said. The ceremony was a spectacle, kicking off with an iconic Mardi Gras float featuring Caesar and his court, and a dazzling firework show that lit up the New Orleans sky. The second-line band then led us revelers into the resort’s elegant center bar, Octavia, where we indulged in a “Taste of Caesars New Orleans.” Each bite from the six on-property restaurants was a delightful journey, capturing the essence of New Orleans’ rich culinary scene. Throughout the night, elemental entertainers, including the Saints Cheer Krewe, Mardi Gras Indians, Zulu Tramps, and showgirls, created an authentic and unforgettable Big Easy experience. Everywhere I turned, there was something new to marvel at, each performance more mesmerizing than the last. Samir Mowad, SVP and GM of Caesars New Orleans, highlighted the significance of the transformation, stating, “This year marks 25 years since we opened in New Orleans, and the completion of this project is the perfect way to usher in a new era with Caesars. Synonymous with the Caesars name, our new resort is pure elegance, and we’re excited to introduce a luxury brand like this to New Orleans. We are extremely grateful for the support of the community, our team members, and our guests as we come to the finish line of this tremendous transformation.” The hotel itself is impressive,…
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