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ACL Festival 2024 Activations and Bonus Tips

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Tania Ortega
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The fun at Austin City Limits festival goes beyond the music. From incredible food to free swag, and even some special hideaways, here are some of the activations you have to check out at the fest. 

ACL Fest with Tito’s

The vodka Austin raised is back at ACL Fest, adding sparkling lemonade to the GA menu and helping folks claw their way to That Tito’s Lounge. For the first time ever, snag Tito’s x ACL Fest merch and give back to HAAM with every purchase, available Saturday Oct 5th & 12th. The Tito’s Vodka claw machine is back again this year, giving festival-goers chance to not only win some awesome swag, but to have a shot at winning a day pass to the Tito’s side stage lounge where visitors are treated to complimentary cocktails, shades seats and interactive extras like a braid bar and free massages. We recommend getting there early because the line gets pretty long. 

AMEX Experience

Don’t be fooled by the name, the AMEX Experience is open to all festival goers and offers a much-needed break from the heat.  The disco cowboy-inspired bar and market featuring Austin small businesses also gives you a chance to be introduced to some awesome drinks and vendors. Those who do have an AMEX card can enjoy free customized merch and access to a mystery merch window with surprise artist and festival items. This is all while supplies last. 

ACL Kiddie Limits

Get ready for a day full of fun, laughter, and healthy vibes! Gather your family for a snapshot in front of our giant “Love Your Guts” mural, guaranteed to bring smiles all around. Enjoy a belly-filling dose of delicious probiotic kefir, join in on a lively group yoga session, and soak up the summer sun with Lifeway. It’s the perfect way to relax, recharge, and make lasting memories with your loved ones!

Coke Studio

Join the ultimate singalong experience at Coke Studio and feel the festival vibes like never before! Snap a pic and get a custom video of you singing in perfect harmony. Make sure to charge up your phone, and treat yourself to a refreshing, ice-cold Coca-Cola while you’re at it.

Hendrick’s Grand Garden Bar

Hendrick’s Gin is back at the festival and this time their activation is open to all festival attendees in GA. The Hendricks’s Grand Garden Bar will offer up some delicious cocktails in the middles of a garden oasis. 

Honda Recharge Retreat

Would you like to win a free 2025 Honda Civic Hybrid? Visit the Honda Side Stage or enter now at hondaaclfestival.com for your chance to win!

Aperol Spritz Piazza

Calling all Aperol Spritz lovers! The drink of the summer has brough a special interactive area to ACL where you can get your picture taken and enjoy some interactive AR experiences. 

Bonus Tracks Stage

This is one of our favorite stages to visit because not only is it shaded, but you never know what you’ll see at the Bonus Tracks Stage. In past years we’ve seen drag queen performances, foodie conversations, even one-on-ones with Brene Brown and Dave Grohl. This year you can dive into the culinary world with The Bear’s producers Courtney Storer and Ricky Staffieri, bring Sunday Funday to life with all-day drag and pop hits, kick things off with some Cowboy Can-Can action, and meet the legends behind Austin’s own Taco Mafia.

Miller Lite Bar 75

This activation is essentially a festival within the festival. The Miller Lite Bar 75 offers up some good photo ops, cornhole, cooling stations and free Wi-Fi and charging stations. There is also a chance to win VIP wristbands and enjoy DJ sets between shows. 

Rambler Sparkling Water

Swing by the Rambler camper located near ACL Eats for Texas’ tastiest sparkling water. Try all five flavors – Original, Lemon-Lime, Grapefruit, Satsuma and Blackberry. Grab a free Rambler koozie to keep that can ice cold.

Topo Chico Hard Seltzer Cantina

Join Topo Chico Hard Seltzer x Austin City Limits branded experience. Once and say Hello to crisp, refreshing, Tajin-rimmed Topo Chico Hard Seltzer while you cool down from the TX heat and snap a photo with an authentic lone-star inspired photo op.

T-Mobile Club Magenta

T-Mobile customers and guests can flex their Magenta Status at Club Magenta, taking their ACL Fest experience beyond the beat with premium giveaways, free phone charging, and more.

Wrangler Ranch

Welcome to the wild, wild fest. Find your style for the show at the #wranglerranch- with limited edition merch, vintage denim and custom graphics. Visit wrangler.com 24/7 for the season’s hottest styles.

Tania Ortega

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