Karbach to Launch New Pilsner Benefitting Southern Smoke Foundation

Karbach Brewing has announced that $1 for every case equivalent of Karbach’s Love Street purchased at to-go bars and restaurants across Texas will be donated to the Southern Smoke Foundation, a charity founded by renowned chef Chris Shepherd to raise funds to support and assist those in the food and beverage community during difficult times.

The partnership will continue as Karbach releases it’s new pilsner later this year, brewed in collaboration with industry colleagues and friends, Chris Shepherd and acclaimed pitmaster Aaron Franklin, with a portion of proceeds from the new brew to benefit the Southern Smoke Foundation. Originally brewed alongside Franklin for his Hot Luck food and music experience, Karbach, Franklin and Hot Luck organizers decided to broaden the scope of this beer in the wake of COVID-19, given the increased need for assistance in the service industry. Franklin and Shepherd have supported each other throughout the years at their respective events and view this new beer as a true collaboration and opportunity to provide further support to food and beverage workers.

“Our industry is there for our communities in times of joy and in times of crisis,” said Chris Shepherd, chef/owner of Underbelly Hospitality and co-founder of the Southern Smoke Foundation. “I can’t thank Karbach enough for stepping up to take care of our industry when we’re in crisis. Southern Smoke is a safety net for everyone involved in the food and beverage industry – cooks, servers, distillers, wine makers, dishwashers, brewers, delivery drivers – and support from companies like Karbach provides us the funds to support everyone who needs it. I’m really looking forward to creating this beer with Aaron and the Karbach guys. Aaron has supported Southern Smoke since day one, and I’m so glad to mark this collaboration between Southern Smoke and Hot Luck with a great beer.”