For over 20 years, Tito’s has been making a product that brings people together in times of celebration and reflection.  To help the communities that are being affected by the Coronavirus pandemic, Tito’s is pledging $2 million in national support to organizations supporting the service industry.

The $2M donation includes an immediate donation of $1M between four organizations – COREUSBGSouthern Smoke, and World Central Kitchen – and will fund an additional $1 million as we uncover further needs stemming from the COVID-19 pandemic.To learn more about these efforts, you can visit the Tito’s website HERE.

This is all being coordinated through Love, Tito’s, the brand’s philanthropic program, and is only the beginning of what’s to come.   As you might expect, we’re working on making hand cleanser now that the TTB has allowed production of ethanol-based hand cleansers by permitted distillers.


Nonprofit Details

In addition to financial support, these national organizations also provide local resources and education on how to navigate during these unprecedented times.

CORE: Children of Restaurant Employees (CORE), is a national organization that grants support to children of food and beverage service employees navigating life-altering circumstances. CORE’s COVID-19 Relief Fund assists those who have specifically been impacted by the pandemic. Employees with children can apply for assistance online.

Southern Smoke: Southern Smoke Foundation’s Emergency Relief Fund provides nationwide financial assistance to food and beverage employees experiencing crisis from all touchpoints throughout the service industry “food chain” including farmers, delivery drivers, small business owners, and suppliers.

USBG: USBG National Charity Foundation’s COVID-19 Relief Campaign bolsters the USBG Bartender Emergency Assistance Program which supports qualified bartenders, bar backs, and bar servers who need financial assistance as a result of a catastrophic event or an emergency hardship. Recipients are screened, vetted, and awarded assistance on an objective and non-discriminatory basis.

World Central Kitchen: Through its #ChefsForAmerica effort, World Central Kitchen is working to safely distribute individually packaged fresh meals in communities that need support. Additionally, World Central Kitchen will be announcing a network of #ChefsForAmerica Community Kitchens across the country that will offer affordable or free meals to families in need of support. Many of these locations will be restaurants that have transformed to serve their local communities.

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