Free Pop-up Café at Old School Bar & Grill Highlights Tastings from the Cheeses of Europe, Informative Cheese Presentations and More!


AUSTIN, TX – (February 28, 2014) – Turophiles rejoice — after successful pop-up cafes in New York, San Francisco, Chicago, Seattle and Miami, the Cheeses of Europe are coming to Austin! This March, in conjunction with the world-renowned SXSW Festival, the Cheeses of Europe will be showcasing delicious cheese offerings at a free pop-up event in downtown Austin on Saturday, March 15th. The pop-up will be held at the historic Old School Bar & Grill, and four cheese companies from France will offer samples of more than 20 different types of cheeses. Additional highlights will include international food sculptor KRAÏ creating works of “cheese art,” pours of wines to accompany the cheese samples, educational presentations by each of the attending cheese companies and tasty passed hors d’oeuvres.


WHEN:            Saturday, March 15th; 11 a.m. to 7 p.m. (event is open to the general public)

WHERE:           Old School Bar & Grill; 401 East 6th Street, Austin, TX 78701

COST:              FREE!

The delectable cheese-based passed hors d’oeuvres, prepared by the local Crave Catering, will include Baked Camembert Dip, Emmental/Comté Croque Monsieur, Mimolette Cheese Sauce and Pasta and Fourme d’Ambert Spread on Sliced Bread.


Representatives from the Cheeses of France Marketing Council will be traveling from Paris to attend the event, and will be present to answer any questions attendees may have about the cheeses.


** Media and trade will be treated to a private preview at Old School Bar & Grill on Friday, March 14th, from 6 p.m. to 9 p.m. Event registration for the media and the trade is by invite only. Please RSVP **


For more information about the Cheeses of Europe, please visit


About The Cheeses of France Marketing Council

Composed of French dairy farmers and cheese firms, the Council is led by The French Dairy Inter-Branch Organization (CNIEL). The Council’s mission is to create awareness about the variety of the cheeses of France available on the US market and the multiple ways that American consumers can incorporate the cheeses into their diets, their recipes and their lifestyles.



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