The Austin based company does more business on Super Bowl Sunday than any other day of the year with large amounts of to go orders and pick ups in addition to in-restaurant dining. Pluckers starts taking orders for the Super Bowl two weeks before the game and they’ll make over 5,000 wings every hour for about 4-5 hours on Super Bowl Sunday.
Pluckers prepares well in advance by ordering additional food and supplies, booking extra staff and making sure that they are ready for the large influx of orders in a short amount of time. Guests can order any of Pluckers’ standard menu items as well as specialty items, like the Liquid Tailgate Bloody Mary, which is topped with a chicken wing, bacon, and a fried pickle (you can see a photo below my signature). Pluckers will also away a $1,000 gift card to the person that correctly predicts the score of the big game and posting it on the company’s Facebook page.
Pluckers experiences a rush like this every year because chicken wings have surpassed pizza when it comes to the dish Americans prefer to eat on Super Bowl Sunday. According to the National Restaurant Association, 48 million Americans order takeout for the game. 63 percent list chicken wings as their “must-have” snack, which is more than those people who list pizza as their “must-have” snack.
Additionally, according to the National Chicken Council, 1.25 billion wings were devoured during last year’s Super Bowl Sunday. That’s enough for 4 wings for every man, woman, and child in the country.