Backbeat, Austin’s much anticipated cocktail bar by the husband and wife team of drink.well., Michael and Jessica Sanders, will open to the public in March 2016 in a stylish, two-story venue on South Lamar. Envisioned in collaboration with Jamie Chioco of Chioco Design, the rhythm of Backbeat comes to life with two distinctive spaces including a cocktail lounge on the first level and a rooftop patio with stunning views on the upper deck.


“We worked with Jamie Chioco and team to develop a concept that maintains the feeling of a neighborhood bar while creating a seamless flow for the staff that will ultimately translate for speedy, efficient service for the guest,” said the Sanders. “A guest can have at least three different experiences across multiple visits or within the same night. Bar spaces should feel cozy, relaxed and fun regardless of their size and the collaboration with Jamie’s team has certainly allowed us to craft a space in that spirit. There’s wonderful light and energy throughout the building, which we hope equally translates to other touch points to the guest – from the menu design to the cocktails to the energy of the staff.”  – Jamie Chioco


The name Backbeat originates from the second and fourth beats that give rock ’n roll and rhythm and blues their signature styles. This “backbeat” is demonstrated in the carefully imagined architectural layout of the bar, in which its most distinctive qualities are experienced once inside.

Encompassing 1,900 square feet, downstairs guests are welcomed to an inviting space featuring natural lighting from large steel framed windows, warm walnut palettes complemented by cool marble countertops, and expansive banquette, booth, and lounge seating options. These features provide an intimate layout that facilitates the social appeal of the neighborhood bar, while providing an up-scale experience.


In addition to the first level bar, a gentle stair slope presents space for casual hangouts, while upstairs offers larger communal seating for varied group sizes. Guests can enjoy a 400-square-foot rooftop deck pavilion opening to a beautiful view of the downtown Austin skyline from the bar’s prime location.


In addition to regular service, Backbeat will be available for private parties and events with a reservation. Backbeat will accommodate seating for up to 100 guests and provide parking along Lamar Blvd. and Lamar Square.


Backbeat will be located at 1300 S. Lamar Blvd. Suite A, Austin, TX 78704. For updates, follow along with Backbeat on Twitter and Instagram @BackbeatATX, or like the Backbeat Facebook page.  

source: Giant Noise Public Relations


About The Author

Hayden Walker
Executive Editor | Co-Publisher

Hayden Walker is the Editor in Chief and Director of Operations for Austin Food Magazine

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