Playa Real Premium Tequila, an Austin-based tequila brand, has recently launched with a lineup of three 100% blue agave 80-proof, triple-distilled tequilas. Included in the portfolio is one premium Silver tequila and two natural fruit-infused tequilas: Mandarin and Pineapple.
Matt Davis and Arturo Vargas, two experienced marketers, each with over 10 years in the alcohol beverage industry, teamed up to bring the first 100% blue agave, 80-proof, triple-distilled flavored tequilas to the market. Playa Real Tequila is produced in the heart of Tequila in Jalisco State, Mexico, and headquartered in Austin, TX.
Davis discovered fruit-infused tequila during his frequent surf trips to Mexico and began re-creating his favorite flavors for family and friends. They were so well received, he decided to turn his passion into a formal commercial venture. Matt serves as the CEO of the company, leading all distributor relations and marketing. Matt Davis partnered with Arturo Vargas to launch the new tequila. Vargas, president of the company and a native of Mexico, has a passion for tequila as well as experience in launching beverage brands across the US.
Each of the three tequilas is 80 proof and filtered through a precise triple distillation process, producing a smooth and authentic tequila taste. The two flavored tequilas are crafted using the original premium Silver tequila recipe, which is then infused with all-natural fruit flavors. The two varieties—pineapple and mandarin—were chosen by popular demand and for their versatility from a consumption standpoint.
Playa Real recently signed a partnership deal with Republic National Distributing Company (RNDC) to distribute the brand in Texas and Colorado, with additional states on the horizon. With its recent acquisition of Breakthru Beverage, RNDC is now the largest distributor in the United States, with operations in over 22 states.