Austin-based burger chain will launch frozen products exclusively with Whole Foods Market this spring 

Whole Foods Market is pleased to announce that it will sell  P. Terry’s original veggie burgers and vegan burgers in the frozen departments of more than 30 stores the Southwest Region, including all five Austin locations.

Known for fresh, high-quality ingredients, P. Terry’s award-winning burger stands have become an Austin institution in the 10 years since the first location opened on South Lamar Boulevard.

“For years now, P. Terry’s has been selling our own veggie burger to Austinites throughout the city, receiving numerous awards and accolades,” said Patrick Terry, owner of P. Terry’s. “We couldn’t be more proud to have Whole Foods Market offer this same veggie burger and our new vegan burger in their stores, so that for the first time you can enjoy the best veggie or vegan burgers on the planet at home, whenever you like.”

Founded in 2005 by Kathy and Patrick Terry, P. Terry’s set a new standard for quality among Austin’s drive-in restaurants and has shown a commitment to the community that has earned P. Terry’s the loyalty of thousands of customers and more than 300 employees— many of whom have worked at P. Terry’s from the beginning.

“At Whole Foods Market, we’re constantly looking for local producers that not only meet our high quality standards, but that also share our core values, which are paramount to creating successful win-win relationships with vendors, shoppers, employees, and the community,” said Lynda Berrios, Whole Foods Market’s Texas local forager. “We’re thrilled to have found such a great partner in P. Terry’s, and we know our shoppers will love the convenience of preparing these veggie and vegan burgers at home.”

The P. Terry’s veggie burger, created by Austin chef Andrew Brooks, includes brown rice, crimini mushrooms simmered in cream, black beans, oats, onions, cheddar cheese and fresh cut parsley. P. Terry’s vegan burger, made with Daiya® cheddar and mozzarella-style vegan cheeses, is based on Brooks’ original recipe. Both styles of burgers are baked, then flash-frozen to seal in flavor and freshness.

Whole Foods Market expects P. Terry’s products to arrive in Austin stores this weekend and will announce their arrival to shoppers via local social media channels. The grocer will also introduce the veggie and vegan burgers to shoppers in a larger way with a weeklong “Grills Just Want to Have Fun,” event, May 13 to 20. For more information on upcoming store events, please visit www.wholefoodsmarket.com/stores.

 

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About The Author

Hayden Walker
Executive Editor | Co-Publisher
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Hayden Walker is the Editor in Chief and Director of Operations for Austin Food Magazine

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