San Diego-based, Specialty Craft Brewery known for their award-winning and groundbreaking beers including benchmark brew, West Coast IPA® announces that they are sending a “Flashmob” made up of brewers and brand ambassadors to Austin to host beer-escape events during SXSW.  The team will be hosting a series of beer-cenntric events all over town and is also the official beer sponsor of music festival, THE GREEN ROOM, the largest unofficial music showcase in Austin which is presented by esteemed music blogs, Beautiful Buzzz & The Most Definitely.

As the official beer sponsor, Green Flash will be sending West Coast IPA® and other popular Green Flash beers to satisfy the thirst of the thousands of guests who attend the four-day event.   Beer will be flowing from the taps at venue The Brew Exchange, while over 90 acts perform on two stages including performances from Goldroom, The Knocks, Miami Horror, Pizza Underground and Le Youth.  The Flashmob will be onsite to ensure all performers and guests experience a bit of San Diego’s finest craft beer from Green Flash.

While the Flashmob is in Austin, they will ALSO host a series of beer-focused events to offer SXSW guests seeking an off the beaten path escape from the fray and the opportunity to enjoy some laid-back happenings that any beer lover will enjoy. Hosted at craft – focused venues, the Green Flash event lineup will include crafty beer and food pairings opportunities, Beer-Tails happy hours, IPA Battles and MORE!  Event Lineup with all details is as follows:

Wednesday, March 12 – Saturday, March 15
Official Beer Sponsor of The Green Room at the Beer Exchange
In their fourth year Beautiful Buzzz & The Most Definitely present the largest unofficial music showcase in Austin. Its name, The Green Room, speaks to both the intimate, VIP environment they have become known for and their commitment to promoting wellness, environmental sustainability and social awareness. Catch 90 of this year’s top acts on two stages over four days.  Brew Exchange, 706 W. 6th St, 12pm-2am, March 12-15. For more information and  to RSVP visit
The Green Room at The Beer Exchange
706 West Sixth Street
Austin, TX

IPA Battle at Draught House
Green Flash will be battling in a Blind Taste Test with 3 other national craft brewing companies to be crowned best IPA! Tasting Flights will be available from open on March 12th to 7pm on Saturday 15th when the winner will be crowned. Enter your favorite IPA and join us for the finale for a chance to win Green Flash goodies!
Draught House
4112 Medical Parkway
Austin, TX

Wednesday, March 12
Genius Lab Release at Flying Saucer
7pm – 10pm
Flying Saucer’s St Patrick’s Day Keep the Glass event featuring Ristretto: Cosmic Black Lager from the Green Flash Genius Lab series. Come out and meet our ‘genius’ brewer, get your hands on a limited edition glass and celebrate St Paddy’s Day early with the team!
Flying Saucer Austin
815 W 47th Street
Austin, TX

Thursday, March 13
Beer-tail Happy Hour at Star Bar
3pm – 5pm
Take a break from the craziness of SXSW and enjoy some super-craft Green Flash Beer-Tails, carefully curated by Flashmobster, Dave Adams. Look out on social media for a special RSVP list to meet the team and win some good stuff!
Star Bar
600 West 6th Street
Austin, TX

Green Flash University at Whole Foods
7pm – 9pm
Smarten up at Green Flash University: Hop Education with our Director of Beer Education Dave Adams and Brewer Kevin Barnes. Cheese & Charcuterie pairings will help you experience all these experts will teach you.
Whole Foods
525 N Lamar Blvd
Austin, TX

Friday, March 14
Kegs & Eggs Brunch at Easy Tiger
10am – 2pm
A weekend MUST –  beer and brunch – the perfect way to start the weekend with well-executed Green Flash beer and food pairings set to live music in Easy Tiger’s Creek Side Beer Garden.
Easy Tiger: Bake Shop and Beer Garden
709 East 6th Street
Austin, TX


The Green Flash “Flashmob” will also be hosting many  pop up events all over town – and can be followed on Facebook, Twitter and Instagram via #greenflashbeer for all on the fly happenings…

For more information about the Flashmob event series in Austin or about Green Flash, please contact:

Natalie Sellers | Green Flash Brewing Co. | 858-622-0085 x321 or 917-657-1264


About The Author

Hayden Walker
Executive Editor | Co-Publisher

Hayden Walker is the Editor in Chief and Director of Operations for Austin Food Magazine

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