Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn. COTA is making major strides to take the only purpose-built FIA Grade 1 facility in the U.S. to the next level by establishing Goodnight Loving Vodka as its official vodka partner.
This three-year partnership revs up following the Formula 1 Emirates United States Grand Prix. Highlighting the union will be the Goodnight Loving Vodka Garden, which will mix custom cocktails and showcase the brand’s unique mid-century modern aesthetic. Located between turn 15 and the Austin360 Amphitheater, the garden will serve as the perfect spot for fans to experience the thrills of some of the biggest events in motorsports and music.
“In our effort to help our partners move the needle in their business, we are very excited to partner with Goodnight Loving Vodka,” said Tim Prukop, chief revenue officer at COTA. “This is a Texas brand with Texas roots, and we know that fans will love Goodnight Loving Vodka and the cool vibes that the Goodnight Loving Vodka Garden will bring to COTA.”
As part of this partnership, Goodnight Loving Vodka will head up creating unique activations surrounding various COTA events and concerts – giving fans something extra to round out their experiences at this world-renowned entertainment complex.
“One of our heroes at Goodnight Loving Vodka is Steve McQueen. The King of Cool once said ’racing is life. Anything before or after is just waiting.’ As serious racing fans, we are thrilled to join the COTA family,” said Goodnight Loving Co-founder Tim Osburn.
Goodnight Loving Vodka has a clean and ultra-smooth taste that’s great for any occasion. It’s a vodka that loves a good night and embodies the vibe of 1968-1973 America – cool and sophisticated, yet approachable. The partnership is a natural fit for Goodnight Loving Vodka and COTA. Fans of both Austin brands can enjoy this union at all upcoming COTA events, and are encouraged to visit http://www.