This year at SXSW, Amazon Prime Video hosted the Good Omens: The Nice and Accurate SXSW Event, which featured discussions with Good Omens showrunner, executive producer and best-selling author Neil Gaiman, joined by director and executive producer Douglas Mackinnon and stars Michael Sheen, David Tennant, and Jon Hamm.  Overall, more than 14,000 doomsdayers (aka: SXSW festival-goers) entered the activation over three days to celebrate before the end of the world started.


Shortly after the big party started, the nuns rushed the stage as Chattering Order of St. Beryl, rocking out to a unique, acapella take on Queen’s “Somebody to Love.” At the event, moderated by actress and Emmy Award-winning host Aisha Tyler, fans got the most in-depth look at the limited series to date and watched never-before-seen exclusive clips from the series, as well as a freewheeling, often hilarious Q&A.


Other notable celebs in attendance at the invite-only VIP talent speakeasy included: Olivia Wilde, Jon Hamm, David Tennant, Trevor Noah, Tyler Blackburn, Gabourey Sidibe, Tatiana Maslany, Jay Duplass, Jesse Eisenberg, Judith Light, Will Forte, Crispin Glover, Patrick Schwarzeneggar, Nina Dobrev, Scott Speedman, Abbi Jacobson, Ilana Glazer, Natalia Dyer, Jackson Rathbone and more!



“The book shows that both heaven and hell are shitty places to work, just one has a better view.” – Jon Hamm

“First and foremost as a fan of Neil, one of the things I’m most touched by with Neil’s work, and particularly this book, is with all of the fantastic elements and huge themes, it’s about people. Our flaws, our strengths, what draws us together as a species. That trust and belief in people and humanity is what brings us here. Having Neil at the center of the show, so that trusting people and ability to collaborate and positively lean into people’s flaws is what allowed us to feel included and be able to express ourselves. It was truly a collaborative and human-centered process.” – Michael Sheen

“It’s the only part I’ve ever played that when I think of the character, I don’t just think of the character. I can only think of Aziraphale with Crowley.” – Michael Sheen

“The practicalities of making this come to life just collectively and organically came together. From working with make-up, costume, Douglas, Neil, then Michael, it all came together and just made sense. The book came to life very happily, creatively and hopefully exuberantly.” – David Tennant 

#GoodOmens premieres May 31 on #AmazonPrimeVideo,  @GoodOmensPrime (Facebook, Twitter, Instagram)


Good Omens at SXSW


About The Author

Hayden Walker
Executive Editor | Co-Publisher

Hayden Walker is the Editor in Chief and Director of Operations for Austin Food Magazine

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