YouTube closed out their SXSW music showcase with a few badass string of performances featured at Coppertank event center. Featuring some of the biggest names in music alongside a few emerging artists at SXSW, the 3-day showcase included exclusive performances from Solange, Rae Sremmurd and Migos. Other showcases included The Lemon Twigs, Chloe x Halle, Maggie Rogers, Residente and a Quality Control Showcase with Migos, Lil Yachty and Kodie Shane.
Throughout the 3 days of the instillation, YouTube also presented several “Creator Awards” to artists. Artists Lil’ Yachty and Jain & Aminé received the Silver Play Button for reaching over 100,000 subscribers in addition to Migos receiving a Gold Play Button for surpassing 1,000,000 subscribers.
Another activation from YouTube included a live broadcast of SiriusXM’s popular “Sway in the Morning,” a virtual reality demo to showcase VR music videos available on YouTube, and the YouTube Artist Hub, an oasis for artists to relax, freshen up and grab a bite to eat in between their busy schedules.