YouTube closed out their SXSW music showcases with an incredible string of performances at Coppertank event center. Featuring some of the biggest names in music alongside the most buzzworthy emerging artists at SXSW, the three day long showcase included headlining exclusive performances from Solange, Rae Sremmurd and Migos. Other showcases included The Lemon Twigs, Chloe x Halle, Maggie Rogers, Residente and a Quality Control Showcase with Migos, Lil Yachty and Kodie Shane.
Throughout the three days, YouTube also presented several “Creator Awards” to artists. Today, Lil’ Yachty celebrated receiving a Silver Play Button for reaching 100,000 subscribers in addition to Migos receiving a Gold Play Button for passing 1,000,000 subscribers.
Other major activations from YouTube included a live broadcast of SiriusXM’s popular “Sway in the Morning,” a virtual reality demo to showcase VR music videos available on YouTube, and the YouTube Artist Hub, an oasis for artists to relax, freshen up and grab a bite to eat in between their busy schedules.